Today’s hyper-connected era brings new opportunities to create value, keeping in view digital diversity, the shortening lifespan of products and changing consumer behavior. The new value ecosystem is in the making and companies and individuals who will be part of it early on will be the frontrunners. Exploiting the new value ecosystem by challenging the status quo and creating new products can bring nonlinear gains.
Words from our customers
“I would highly recommend this practice. Fantastic value-added. If you want to build your product or service from the customer’s perspective, this is for you. If you want to prioritize your product’s features and efficiently monitor the collaborative development within a team setting, this course is for you. Confession, I am a non-techie within a tech world … this session inspired me!”
Products will be required to cater to the changing consumer behavior, by closely following the need of the consumer & quickly establishing a relationship to produce personalized products without introducing wait time. Consider data to answer simple questions like “Is it a good idea”, but also as the backbone for assessing & supporting decisions, understanding how soon value can be delivered and realized for the new class of consumer who demands exponential change. “Exponential”, as we no longer follow a linear trajectory to lifestyle changes or our choices for products and services
We will have to create a case of exponential improvement in building next-generation products. Organizations, governments, and institutions will aim to create a case of exponential improvement through collaboration, building technological capital promoting enterprise led innovation by measuring value throughout the lifecycle of the product, keeping the focus on the new class of consumers
“The greatest shortcoming of the human race is our inability to understand the exponential function.” ― Albert A. Bartlett
We the people, the entrepreneurs will lead this exponential change and it is very important we gain deeper understanding about the emotional journey of the people crafting these new innovative products, in order to create methodologies, tools, techniques and practices which support them. We worked with several entrepreneurs to understand the emotional journey – and we will continue.
Defining product value and the journey of building product can get complicated early on. The path of an entrepreneur is challenging; therefore, we aim to depict the emotional journey of the entrepreneur. Our basic understanding is that every problem depicted below may result in abandoning the idea or the dream to become a successful ecosystem player.
We were inspired to create CPOP, the Continuous Product Oriented Practice to support problem resolution in each phase. This practice integrates tools and techniques which leads us to the following outcome:
- Identifying the shortest path to realizing “value”, taking a unified approach to product planning, product design, development, and the deployment process. It can help the team avoid waste during the product lifecycle and focus on delivery of value with the highest scores.
- Finding the values that matter to the end-user in the early phases. If we fail, we fail at a fast pace, early on.
- Ensuring “product values” take priority not features, not tasks, not sprints.
- Creating a context driven, continuous product canvas which continuously advocates investing in incremental value based on the highest scores.
- Integrating Agile, DevOps and Design thinking together to create an umbrella practice.
Continuous product oriented practice advocates transforming the qualitative way we build and track products to a quantitative way: identify, design, and measure “value” for product ideas. Assess and assign a score to each “value” and track them in practice from inception to operation. Eliminate silos by integrating strategy, inception, planning, design, development, and operations through a unified value radar. To provide a high-level overview, refer to the following blueprint of the journey your product will take when you introduce the continuous product oriented practice to your product. This practice will compel you to answer three questions, and introduce a data-driven approach to reaching decisions.
In the next blog post, we will describe the DNA of the Continuous Product Oriented Practice, including the description of tools and techniques.